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On the Hot Seat

Making ‘re-commerce’ second nature

By Hiawatha Bray

 |  Globe Staff  

  November 07, 2011

While millions line up to buy Apple Inc.’s new iPhone 4S, Israel Ganot is shopping for old iPhone 4 and 3GS handsets. Ganot is chief executive and co-founder of Boston’s Second Rotation Inc. whose Gazelle.com service lets owners of used electronic devices trade them in for cash. Gazelle then resells the devices-a process Ganot calls “re-commerce.’’ Boston Globe reporter Hiawatha Bray recently spoke with Ganot about the growing market for used gadgets.

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