Boston Globe Media offers powerful targeting tools to reach just the audience you need. Click on the links below to get a more detailed veiw of our targeting capabilities or click here to see our At A Glance overview.
Behavioral
Targeting
|
 |
|
- Behavioral targeting begins with the largest registration web site in the Boston market. We can identify your best prospects by their internet activity, delivering your messages to them as they move about online.
|
 |
Contextual
Targeting |
 |
|
- Contextual targeting opportunities are everywhere in New England’s most awarded and most diverse newspapers, sports television, and online properties.
|
|
| Geographic Targeting |
 |
|
- Geographic targeting options have exploded in our newspaper’s zoned editions, pre-prints, and direct mail, along with zoned targeting online.
|
|
| Demographic Targeting |
 |
|
- Demographic targeting can deliver consumers of specific ages, incomes, education, or household size. Advertisers can target virtually any demographic group through one or a combination of the most powerful media in any market.
|
|
Mass
Targeting |
 |
|
- Mass targeting for when you want to reach the largest audience. Boston Globe Media can reach 70% of adults in the Boston market with the combination of our print, online, direct mail and cable properties.
|