GENERAL POLICIES AND RATE INFORMATION
1. Advertising accepted by The Boston Globe Newspaper is subject to all terms and conditions contained herein. Forwarding of a written insertion order by the advertiser constitutes acceptance by the advertiser of all rates and conditions that exist when the advertising is sold by The Boston Globe, and those of subsequent rate cards.

2. Unless otherwise allowed by The Boston Globe Newspaper as an approved premium position advertisement, an advertising order with special clauses or specifying pages or directing insertion of advertisements in a specific position, shall not be legally binding upon The Boston Globe Newspaper but will be regarded as a request only. In the event that an advertiser has paid a premium for a particular position, damages for failure to publish in a particular position shall be limited to a refund of the premium paid.

3. Forwarding of an advertising order also indicates acceptance of the advertising acceptability policies of The Boston Globe. In the event of a conflict between the order submitted by the advertiser and the rate card or contract, the rate card or contract (if applicable) shall govern.

4. The Boston Globe Newspaper reserves the right to issue new rate cards and to revise its rates in writing and/or via web site posting, effective no less than 5 days after the distribution/posting of the new rate card and/or of written notice of rate changes to the address of the advertisers or agencies stated in a contract.

5. The Boston Globe Newspaper reserves the right to determine the advertising rate classification for an advertisement. Applicable rates will be determined based on computer generated line count where applicable, rather than actual column inches.

6. All Run of Paper advertisements will be rated at the same contract level in each type or class of advertising.

7. When the Boston Globe Newspaper is requested to insert a box number in a full run advertisement and forward the box number replies, the service charge is $200 for full run and $75 for suburban-zoned advertisements. Replies will be forwarded to the advertiser for a period of one month following the publication of the advertisement. Charges for box numbers are not commissionable.

Box Number specifications are:

• Service charge of $200 for full-run and $75 for suburbanzoned advertisements, non-commissionable.
• No advertising of an investment or financial nature accepted with a Globe box number.
• No Globe box number may be used when cash or check payments are being solicited.
• An additional charge will be made after the seventh day following insertion.

8. No advertisement of less than one inch will be accepted without a border.

9. Advertisement billing is computed based on the dimensions of the copy actually submitted by the advertiser.

10. Photoengraving and reproduction processes can cause the dimensions of the advertisement as printed to be minimally smaller.

11. Drawings, art, transparencies, and articles for reproduction are accepted only at advertiser’s risk and should contain identifying markings to enable return.

12 The Boston Globe shall not be responsible and does not assume any liability for damage to original printing material supplied.

13 The Boston Globe shall not be responsible and does not assume any liability for the return of any artwork or other printing matter unless a specific request is received to hold such material, subject to any insertion order.

14. “Product Samples: The Advertiser and the Advertising Agency assume liability jointly and severally for any claims that arise out of the distribution of their product samples with The Boston Globe and also assume responsibility for any claims arising therefrom made against The Boston Globe Newspaper. The Advertiser and the Advertising Agency agree, jointly and severally, to indemnify and hold The Boston Globe Newspaper harmless from all costs, expenses (including reasonable attorney’s fees) liabilities and damages arising in any way from its distribution of any product sample placed by the Advertiser or the Advertising Agency.”

CONTRACT REGULATIONS
1. In order to purchase advertising at a rate other than the published “open rate” an advertiser must sign a contract in advance of purchase. The Boston Globe Advertising Sales organization will provide the advertiser or agency with a Boston Globe contract for signature.

2. The advertiser’s committed advertising spending or volume determines the rate card level applicable to the advertiser during the 12-month contract period. All advertising, unless explicitly excluded when purchased, is credited toward fulfillment of dollar-volume or frequency contracts, subject to the other terms outlined in this booklet.

3. The contract will specify a beginning and ending date and is subject to the rate card in effect when the contract begins and subsequent rate card increases and modifications that become effective during the period of the contract.

4. GSP (excluding postage and trucking) and Boston.com revenue is creditable toward an Advertiser’s Boston Globe Newspaper Contract, but not rebatable, should a rebate provision exist in said Advertiser’s contract.

5. NESN, New England Sports Ventures and Red Sox revenue is not creditable toward fulfillment of an Advertiser’s Boston Globe Newspaper Contract, nor is it rebatable under said contract should such a rebate provision exist in said Advertiser’s Contract.

6. An advertiser will pay the rate(s) dictated by the contracted volume for all spending from the first dollar through the contracted dollar amount up to the first dollar of the next highest contract level. All spending beyond the next highest contract level will be billed at the rate(s) associated with that next contract level.

For example:
An advertiser signs a contract for $500,000, with the next contract level being $750,000. The Advertiser will be billed the rate associated with the $500,000 contract level for all spending from the first dollar through $750,000. Beginning with the billing cycle following receipt of an advertising insertion order that commits the advertiser to spending in excess of $750,000, the advertiser will be billed the rate associated with the $750,000 contract level.

Rates for advertising purchased will not be adjusted downward or rebated as a result of an advertiser’s spending in excess of the contracted amount.

7. If the contracted dollar or advertising frequency level is not achieved, the advertiser will be assessed a charge for the short rate (the retroactive application of the higher rate earned). The Boston Globe will invoice the Advertiser or Agency for the short rate, and payment will be due to The Boston Globe in accordance with the previously established credit terms for the Advertiser.

8. Advertising not paid for in compliance with credit policies may not be included when calculating the final earned rate and may not be eligible for frequency or volume discounts.

9. Each advertising entity will establish a separate advertising
contract with The Boston Globe. Corporate affiliates are not automatically entitled to the contract benefits of each other, nor may volume necessarily be aggregated for the purpose of securing a more advantageous rate schedule.

10. One fifth of an advertiser’s classified zone linage goes toward their full-run linage contract, whereas all revenue goes towards a full-run revenue based contract.

CREDIT AND PAYMENT TERMS
1. Advertising space purchased must be paid for prior to the publication deadline unless credit approval has been established by the advertiser or agency with The Boston Globe Newspaper.

2. Advertisers or agencies desiring to establish credit with The Boston Globe Newspaper must request a credit application from The Boston Globe Newspaper Credit Department. Application requests can be made by phone 617.929.8803, fax 617.929.7664 or email (email
c_henderson@globe.com). Completed applications should be returned to The Boston Globe Newspaper Credit Department for evaluation of credit standing. If credit is granted, The Boston Globe will establish a credit limit and applicable payment terms. Advertisers and agencies granted credit will be billed monthly for published advertisements.

3. Payment is due 30 days after the invoice date. If an invoice has not been paid within 30 days of the invoice date, credit privileges may be suspended at the discretion of The Boston Globe Newspaper Publisher.

4. The advertiser agrees to accept The Boston Globe electronic tear sheet as proof of publication and services rendered for all ads that run in The Boston Globe and in any sections that are reproduced in their entirety in combination with the Worcester Telegram and Gazette.

5. All Political advertising must be paid for in advance of publication.

6. All advertising must be paid for in US Dollars. Acceptable forms of pre-payment are bank wire transfer, credit card or electronic check by phone. The Boston Globe Newspaper accepts Visa, MasterCard, American Express and Discover/Novus. Credit cards are an acceptable form of payment for advertising prior to the provision of services or for the payment of current balances. Credit cards will not be accepted for the payment of post due balances. The Boston Globe Newspaper Credit Manager must approve credit card payments in excess of $10,000.

7. The advertiser and agency shall be jointly and severally liable to The Boston Globe for payment. Cash discounts are not available.

8. The Boston Globe will not accept insertion orders containing disclaimers or statement of credit policies other than those reflected herein.

AGENCY RECOGNITION & COMMISSION
1. A 15% commision will be granted to all recognized advertising agencies for general and co-op advertising.

2. A 15% commision will be granted to recognized advertising agencies for the following classified classifications only: Money to Loan, Yachts & Boats, Sailboats, Sporting Goods, Recreational Vehicles, Camp Grounds and Out of Classification ads.

3. A 10% commision will be granted to reccognized advertising agencies for full-run Automotive advertising and camera ready Automotive zoned advertising only.

4. Discounted advertising rates available to non-profit organizations are not subject to commission.

5. Charges associated with the publication and administration of box numbers are not commissionable.

COPY AND COPYRIGHT REGULATIONS
1. The Advertiser and the Advertising Agency assume liability, jointly and severally, for all content (including text representations and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against The Boston Globe Newspaper.

2. Advertiser acknowledges that The Boston Globe Newspaper owns the copyright in and to the selection, coordination and arrangement of the content of the newspaper. This includes any advertisements it has prepared and produced. The advertiser purchases only the space. Advertiser acknowledges that to the extent The Boston Globe Newspaper deems it necessary, advertiser is obligated to cooperate and/or participate in any enforcement by The Boston Globe Newspaper of The Boston Globe Newspaper’s copyrights.

3. The Boston Globe Newspaper shall carry the appropriate copyright notice in its name. The Advertiser and the Advertising Agency agree, jointly and severally, to indemnify and hold The Boston Globe Newspaper harmless from all costs, expenses (including reasonable attorney’s fees), liabilities and damages arising in any way from publication of any advertisement placed by the Advertiser or the Advertising Agency.

4. The Boston Globe Newspaper will not be bound by any special clauses relating to legal liability, circulation guarantees or any other condition in contracts or insertion orders that conflict with its policies, unless The Boston Globe Newspaper has specifically agreed in writing.

5. The Boston Globe Newspaper accepts no liability for its failure for any cause to insert an advertisement. The Boston Globe Newspaper accepts no liability for reductions in distribution, caused by acts of God, strikes, labor disputes, suspension of publication, failure of transportation or any other cause beyond its control.

6. The Boston Globe Newspaper accepts no liability for any error in advertisement caused by it, except for the cost of the space actually occupied by the error. In order to qualify for such an adjustment, the Advertiser or Agency agrees to provide details of all disputes utilizing the newspaper reference number printed on the invoice and forward it with their payment within 30 days of the invoice dates.

7. Credit for errors are allowed only for the first insertion of a given advertisement. The Boston Globe Newspaper will make the final determination of the amount, if any, of a credit allowance.

8. Cancellation of orders over the telephone will be accepted subject to written confirmation by the advertiser on the same day.

9. The Boston Globe Newspaper reserves the right to revise or reject advertisements in accordance with standards of acceptability of The Boston Globe Newspaper, to lighten or change type or borders, or to omit advertisements without notice. Placement of advertising is at the sole discretion of The Boston Globe Newspaper.

10. By placing an advertisement in the Boston Globe or The Boston Sunday Globe, the advertiser agrees that the advertisement as it appears will become the property of the Globe Newspaper Company (GNC) and assigns GNC all ownership interest, under the copyright Act or otherwise, in the advertisement as it appears in The Boston Globe or The Boston Sunday Globe. Unless notified to the contrary by GNC, the advertiser is granted a license to place the same ad in other media.

ADVERTISING ACCEPTABILITY GUIDELINES
1. The Boston Globe deserves the right to refuse to accept any advertisement at the Publisher's discretion.

2. The Boston Globe Newspaper may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency or dignity.

3. The Boston Globe Newspaper reserves the right to decline advertising in consideration of the applicability of laws dealing with matters including, but not limited to libel, copyright and trademark, the right to privacy, the sale of securities, the sale of real estate and political advertising.

4. The Boston Globe Newspaper maintains clear separation between news and editorial content and its advertisements. Accordingly, ads that include elements usually associated with The Boston Globe Newspaper editorial matter or format will not be accepted; including, but not limited to headlines, typography, bylines, or news-style column arrangements.

5. Additionally, The Boston Globe Newspaper reserves the right to label an advertisement with the word “Advertisement” when, in its opinion, this is necessary to make the distinction between editorial material and advertising.

6. Advertiser acknowledges that The Boston Globe Newspaper owns the copyrights to ads created by The Boston Globe and that an advertiser may only reproduce ads with the written permission of The Boston Globe on an ad by ad basis.

PROOF OF PUBLICATION
The Boston Globe’s method for proof of publication is the MerlinOne E-sheet system (or any other designated system). The Globe does not provide hardcopy tear sheets free of charge. The advertiser agrees to accept The Boston Globe electronic tear sheet as proof of publication and services rendered for all ads that run in The Boston Globe and in any sections that are reproduced in their entirety in combination with the Worcester Telegram & Gazette.

Advertisers may view and download pages displaying their advertisments on the morning of publication by registering and logging into The Globe’s secure advertiser services site at: www.bostonglobe.com/myaccount. Pages are available online for three years from the date of publication.

BACK ORDERS
Editions more than 3 months old out of print:
Daily: $2.00
Sunday: $4.00
Send requests to:
The Boston Globe Newspaper Company
135 Morrissey Blvd.
PO Box 55819
Boston, MA 02205-5819

 

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