Reach New England's snow sports enthusiasts when you advertise in Chill, a special insert in The Boston Sunday Globe, appearing Sunday, November 15. This engaging kick-off section is a great season long resource for skiers, snowboarders and all winter sports lovers, offering valuable information they need for a winter full of fun.

When you advertise in this special section, you'll get your destination, product or service in front of an enthusiastic, receptive audience including season ticket buyers, winter break vacationers and motivated novices just as they're planning their winter activities.

Don't miss this great opportunity to connect with over 2 million New Englanders!

By aligning yourself with Boston Globe Media's CHILL special inserted section appearing in The Boston Sunday Globe, Worcester Sunday Telegram & Gazette, and on Boston.com, you can reach your most desirable audience, including these potential customers:

47% of adults who plan to go on a ski vacation next year
54% of adults who went on an overnight ski trip in New Hampshire last year
44% of adults who went on an overnight ski trip in Vermont last year
51% of adults who went on an overnight ski trip in Maine last year
41% of adults who spent $2,500+ on their last vacation
47%of adults who plan to take a family vacation next year

Source: 2008 Scarborough R2, Boston DMA

Click here to access the full Boston Globe Media Calendar.

Dates subject to change.