Boston.com
- Reaches 71% of Boston’s “at-work” audience
- 930,000 unique visitors per month
- 4.5 million visits per month
- Average time spent: 18 minutes per visit
Sources: @PlanSpring 2009, Nielson NetRatings Mar 2009; comScore Feb. 2009
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Yahoo.com
- Reaches 68% of Boston’s "at-work" audience
- 2.7 million unique visitors per month
- 58.9 million visits per month
- Average time spent: over 3 hours per visit
Source: @PlanSpring 2009; comScore Feb. 2009
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It just makes sense…
- Our Yahoo! partnership offers you the ability to extend the reach of your message online or increase your online presence among a NEW, highly unduplicated audience in the Boston DMA with one buy
- The Boston Globe and Boston.com provide the quality, award-winning, local news and information that Boston DMA adults trust
- Yahoo! provides the market penetration, targeting capabilities and technology to maximize your marketing dollars
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Target your message to users ready to buy with BEHAVIORAL TARGETING.
To maximize your online campaign’s effectiveness, behavioral targeting allows you to deliver specific targeted ads to consumers interested in your products and services. Your ad will be served to users who are a good match for your specific offering – in short, your message finds them no matter where they are looking on Yahoo! |
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Features:
- How many eyeballs do you want to get in front of? We can build a custom package for you.
- Choose the audience and attributes you want to target
- Your ad will be associated with the most proven local brands - Boston Globe and Boston.com - and only appear to those people who fit your customer profile on Yahoo!
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Benefits:
- Establish your business on a nationally recognized Website, gaining credibility in the eye of local users.
- Improve campaign effectiveness by getting in front of qualified consumers.
- Reach your audience 24/7 online where they spend time reading, searching and researching
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