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FEATURES - Massachusetts Association of Realtors (MAR) - The Boston Globe is a "Mover & Shaker-Plus Business Partner Sponsor", which includes advertisements in their publications and booths at two conferences, including the MAR Conference in summer, 2006.
- Rental Housing Association (RHA) - Booth at the RHA conference in fall, 2006.
- 2006 Northeast Fall Symposium - Booth at this 50+ New England Housing Council's Event in fall, 2006.
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BENEFITS - The Boston Globe, Boston.com and Metro Boston pride themselves on connecting more realtors to buyers and sellers than any other source in New England. Each week, this powerful media combination reaches more than 2.6 million adults, 325,000 of whom plan to buy or sell a home in 2006.
- The Boston Globe and Boston.com have targeting capabilities to reach anyone, anytime in the home buying process, from first time homebuyers to active adults. In addition, Boston.com offers targeting by geography, demographics, and behavior.
- The Boston Globe continues to partner with strategic organizations to reach active and passive homebuyers with relevant offers and content throughout the home-buying process.
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BOSTON FACT
3.5 million Bostonians - 72% the market - own their home. 2007 Scarborough Research Release 2, Boston DMA |
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