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Creative Advertising

Real Estate Online
Boston.com’s real estate section is the go-to source for home buyers and renters throughout Greater Boston.

FEATURES

  • Home of the Week
  • Peter Hotton's Handyman on Call
  • Carol Stocker's gardening advice
  • Popular Boston Real Estate Now blog 
  • Thousands of homes for sale and apartments to rent
  • The best local resource for open houses
  • Free mortgage quotes
  • Helpful community information
  • Recent home sales
  • Interactive message boards

BENEFITS

  • Reaches home buyers and renters
  • Custom advertising packages based on your needs and budget
  • High impact advertising opportunities
  • Target home buyers or renters by the towns they search
  • Behavioral Targeting reaches Boston.com users who have visited the real estate section in other parts of the website.

BOSTON FACT
60% — 2.8 million Boston market adults — did some kind of home improvement in the past year.

1.9 million Boston market adults find newspaper and online the most useful advertising sources for home improvements and building materials

2007 Scarborough Research Release 2, Boston DMA


Quick Facts:

 – Boston.com's real estate section generates an average of 13 million pageviews per month
 – 75% of Boston.com users are homeowners
– 229,000 Boston.com users say they will definitely purchase real estate in the next year
 – 1.1 million Boston.com users shopped online for real estate in the past 6 months

Source: Omniture SiteCatalyst Jan-Mar 08; Nielsen @Plan Spring 08 
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