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FEATURES - Boston.com has partnered with Cars.com to provide credibility and content to both Auto readers and dealers. The online relationship provides live leads to dealers.
- With more than one million registered users, Boston.com can target buyers by location, and by age, gender, household income, or occupation.
- Behavioral targeting enables us to deliver messages to likely prospects even after they’ve left the Cars section of the site. Behavioral targeting has been proven effective in generating desired actions (such as clicking to visit a dealer’s web site).
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BENEFITS - Drive traffic to your dealership in four ways: phone, e-mail, website, and walk-in.
- Reach two of every three on-line used car shoppers through Boston.com and Cars.com.
- Track and measure your investment with detailed reporting and metrics.
- Provide targeted solutions with new and innovative advertising formats on Boston.com, including behavioral advertising and registration/demographic targeting.
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BOSTON FACT Of Boston-area adults planning a new auto purchase in the next year, 86,750 expect to spend more than $30,000 for their next vehicle. This group alone represents potential auto sales in excess of $2.6 billion over the next 12 months. Of Boston-area adults planning a used auto purchase in the next year, 67,920 expect to spend more than $20,000 for their next vehicle. This group alone represents potential auto sales in excess of $558 million over the next 12 months. 2007 Scarborough Research Release 2, Boston DMA
Boston.com/Cars.com quick facts:
| – Boston.com/Cars.com generates an average of 1.8 million pageviews per month | | – 225,000 Boston.com users stated they will definitely purchase a new or used car or truck in the next 6 months | | – 1.1 million Boston.com users shopped online for a new or used automobile in the past 6 months | | – 596,000 Boston.com users bought a new or used automobile in the past 6 months | | – 175,000 of them made the purchase online |
Source: Nielsen @Plan Spring 08; Omniture SiteCatalyst Jan-Mar 2008 |
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