|
FEATURES Browse New England’s biggest print section of auto listings every day, with an enhanced Automotive section on Saturdays and Sundays. - Popular front-page dealer index (Saturday and Sunday only).
- Comprehensive dealer directory (every day).
- Reviews of the newest makes, models, and trends by Globe car guru, Royal Ford.
- Smart, objective advice on car maintenance and more from AAA Car Doctor, John Paul.
- Additional content from Cars.com.
The Boston Globe offers popular and unique classified zone regional buys. (Offered on Thursday and Sunday. Our zones provide an opportunity for smaller dealers to run larger ads.)
|
 |
|
BENEFITS - Each week, The Boston Globe reaches 1.9 million readers, nearly 334,000 of whom already plan to buy or lease a car in the coming year.
- With the Dealer Index on the front page of the Automotive section, passive or in-market buyers can quickly find the brand they’re looking for and the dealers who have it.
- The Dealer Directory features dealers and their locations. This is essential since most car purchases are made within 12 miles of the buyer’s home.
- Regional editions enable single-location dealers to reach just buyers within their area.
|
|
|
 |
|
BOSTON FACT 4.3 million households — 893% of the Boston market — own at least one car.
Sunday Automotive readers:
| – 56% have a HHI of $75K+ | | – 73% are homeowners | | – 18% more likely to have a homevalue greater than $500K | | – 65% have 2+ vehicles in the household |
Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA |
|