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FEATURES More than just reviews. Weekly features include The Family Film Goer, Movie Stars (capsulated reviews), and Critics' Choices (a compilation of national reviews of current releases). In-depth coverage of what's happening behind the scenes with the latest films and upcoming releases. Highlights "New This Week" in films, DVDs, and other home entertainment.
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BENEFITS An environment dedicated to movies. ONLY film related advertising will be accepted into the section, making it a true resource for movie information An attractive audience of readers: 68% go to the movies at least once every two weeks.
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Movies runs as a separate section on Sunday. Movie ads are also available in the g section Monday through Saturday BOSTON FACT
1.1 million Boston-market adults attended a movie in the past month Of Movies readers | – 40% (294,000) are college graduate+ | | – 52% are women | | – 12% more likely to have seen a movie in the past month | | – 12% more likely to have seen 3+ movies in the past month | | – 40% more likely to have eaten at an upscale restaurant in the past week |
Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA
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