Inserts - Boston Globe Media

Inserts combine the flexibilityof customized printing with the environment and delivery of The Boston Globe.

Drive sales and increase market share by combining the forces of your brand with the dominant newspaper in the region. Targeting options meet your specific needs.

FEATURES

Preprinted newspaper inserts are a favorite with consumers. They help them find what they need faster.
Distribution available Wednesday, Thursday, and Sunday.
Complete market coverage solutions.

BENEFITS

Geographic targeting capabilities allow fine tuning to the zip code level.
Sunday targeting is available in 276 zip codes plus 15 outlying clusters.

Inserts facts & figures

– 55% of Bostonians say newspaper is their most trusted source for advertising information

– 65% of Bostonians usually receive their coupons through a newspaper

– 68% of Bostonians have visited a store in the last 3 months as the result of seeing an ad in a newspaper

Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA