Ideas / Books - Boston Globe Media

Ideas explores politics and pop culture, economics and education, books and the arts, attracting intelligent, influential readers who are passionate about knowledge.

Examines topical debates that are the talk of the literary and intellectual worlds.

FEATURES

Connecting the readers with the issues & providing them with knowledge across topics.

BENEFITS

Ideas ignites discussions over important topics.
Ideas on-line offers an interactive section where readers can weigh in on a message board.
Book reviews create the environment for literary focused advertising, delivering audience and content.
Strong graphics and photography attract readersto the section.
Book Reviews
Editorials & Op-Eds
Thinking Big highlights a different topic each week.

Publication Day: Sunday

Books

Of Books readers

– 51% have a HHI of $75K+

– 38% are college graduate+

– 29% have bought a book on the internet in the past year

– 83% have shopped at a bookstore in the past year

Ideas

Of Ideas readers

– 51% have a HHI of $75K+

– 37% are college graduate+

– 25% have participated in a company purchase decision in the past year

Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA