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FEATURES Advertisements in Health/Science find an audience of science, technology, and healthcare professionals – including students and educators – as well as a broad base of Boston Globe readers with an interest in the world of innovation.
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BENEFITS Health/Science looks into leading biotechnology trends and into the names and faces of those pioneering the next generation of drugs and treatments. Discoveries, Ask Dr. Knowledge, Meeting the Minds, and Health Answers are features readers look for to stay current on health-related topics. Recognizing the importance of health and the issues surrounding it, The Globe delivers information in a timely, comprehensible format. Additional in-depth, Pulitzer-Prize-winning coverage of the life sciences.
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Publication Day: Monday
BOSTON FACT
Massachusetts’ hospitals and universities provide a rich source of research: Between 30% and 40% of hospitals’ licenses and joint ventures are with Massachusetts-based companies.
Mass. Alliance for Economic Development, 2006
Of Health/Science readers
| – 54% have a HHI of $75K | | – Average HHI of $80K | | – 38% are college graduates | | – 57% more likely to have participated in a company healthcare program purchase decision in the past year | | – 51% are age 50+ |
Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA |
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