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FEATURES - The community news and information featured in Metro makes it a high-exposure location for presenting products and services.
- Metro connects readers to the stories that matter most, the stories next door, in their neighborhoods and their communities, and brings those stories to a larger audience.
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BENEFITS - Well-known columnists bring to light issues that are at the heart of most communities, covering anything from politics to an individual’s struggle or triumph.
- Metro brings the city of Boston to our readers, highlighting the people and the stories that are there every day, and make it what it is.
- The City Seen is a relatively new feature that highlights the talent of our award-winning photographers, featuring a different photo each Monday and residing as a collection on Boston.com.
- New England in Brief is the snapshot look at the smaller incidents and stories of Boston’s surrounding cities and towns.
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Publication Day: Seven days a week BOSTON FACT
Boston boasts an average household income of $74,000 Of weekly Metro readers | – 53% have a HHI of $75K+ | | – 50% male / 50% female readership | | – 70% are homeowners | | – 17% more likely to have a home value greater than $500K | | – 21% more likely to have eaten at an upscale restaurant in the past week | | – The average household income is $79K |
Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA |
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