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FEATURES Reaching affluent Bostonians, the Business section delivers the audience who makes decisions. Award-winning coverage of breaking news and complex industries such as life sciences bring readers the information they need to know in a way they can understand. Business Section Fronts - Exclusive 6x3 color ad position on the section front your audience most cares about.
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BENEFITS Timely, in-depth stories of the local business landscape as well as big-picture, national stories. Sunday’s Money & Careers, “Covering the business of readers lives”, targets affluent Bostonians Business and Innovation delivers cutting edge ideas every Monday. Award-winning coverage of the life science industry. Daily stock index offers premium positioning in the stock island position. High Tech and Life Sciences Indices on Monday identify the top 25 leaders of each industry.
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Publication Day: Seven days a week Of weekly Business readers*: | – 12% more likely to be college graduate+ | | – 16% more likely to have participated in company purchasing decision in the past year | | – 17% more likely to be management | | – 56% have a HHI of $75K+ |
*Read Sunday Business & Money, Monday Business & Innovation, or daily Business in the past week Source: 2007 Scarborough Research Boston Globe Recontact Study, Boston DMA
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