The second largest city in Massachusetts, third largest in all of New England, Worcester is filled with coveted consumers who aren’t easily influenced by Boston media.

The Telegram & Gazette is the ideal vehicle for any advertiser who wants to reach the consumers of Central Massachusetts. Over the course of a week, the Telegram & Gazette/Sunday Telegram reaches two-thirds of adults in Worcester County.

For advertisers looking to reach both Boston and Central Massachusetts, the Telegram & Gazette is a perfect complement to a buy in The Boston Globe.