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Distribution & Audience

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Fashion Boston is distributed to the most affluent areas in the highly desirable Boston market: the high-income western, north and south shore suburbs, as well as much of the city of Boston itself. It’s targeted to prime retail-trading areas for luxury goods and services.

Since Fashion Boston is delivered with The Boston Globe to its subscribers, it delivers advertisers an audience that is highly educated, culturally and socially active, and who are strong consumers of clothing, jewelry, cosmetics and other fashion merchandise and services.

100,000 + Globe subscriber households

139,000 women Globe readers

40% more likely to have household incomes of $200,000 or more

47% more likely to shop for fashion/apparel than average


View Distribution map
Towns:
Acton
Andover
Arlington
Bedford
Belmont
Boston
Boxford #7
Brookline
Burlington
Cambridge (part)
Canton
Carlisle #5
Chestnut Hill
Cohasset
Concord
Dedham
Dover #2
Framingham (N)
Hingham
Lexington
Lincoln #6
Medfield
Millis
Milton
Natick
Needham
Newton
North Andover
North Reading
Reading
Scituate
Sherborn #3
Southboro #9
Sudbury #4
Waltham (N)
Watertown
Wayland #10
Wellesley #8
Weston #1
Westwood
Wilmington
Winchester

The top 10 wealthiest towns in the Boston Market are in Fashion Boston’s distribution area.

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