Distribution & Audience - Boston Globe Media

We offer comprehensive coverage of the most affluent and active homeowners in the core of the New England market.

While our special focus is on the Boston region, Design New England is mailed to carefully selected homeowners throughout the region, from Cape Cod to the southern tier of New Hampshire. We reach from Boston proper to the North and South Shores and Cape Cod, through the wealthy western suburbs to central Massachusetts and south to the gold coast of Rhode Island.

Boston Globe Media’s proprietary databases and expertise in consumer profiling and modeling enables us to select with pinpoint accuracy the names and addresses of the consumers in the region best positioned to support the advertisers in Design New England.

Distribution: 60,000
Mailed distribution: 47,000

Profile of our readers

Age:

100 percent homeowners between 35 and 64 years old

Net worth:

97 percent in households with net worth of $2 million and above

Income:

100 percent in homes with more than $150,000 annual household income

Home value:

65 percent in homes valued at $750,000 and above
35 percent in homes valued between $500,000 and $750,000

That includes:

33 percent in homes valued at more than $1 million
All delivered to homeowners at their primary residence

Source: Profile based on mailed distribution list selected from BGM’s proprietary database.

We mail each issue to top architects and interior designers throughout the region, as well as offer free distribution through our advertising partners and at Design New England events and for sale at select bookstores, newsstands, and by subscription.