Worcester County is a strong and growing economy – a valuable geography within the Boston DMA market. Boston is just a short distance to and from Worcester – only 50 miles lie in between these two major cities.
- Worcester County offers terrific travel potential for airlines:
- 41% more likely to have taken a foreign business trip in the past 3 years
- The new Mass Turnpike Connector provides a DIRECT connection from Worcester to Boston providing travelers west of Boston an easier access to Logan Airport.
What does this mean for airlines? Infrastructure improvements and new entrants at Logan Airport make this a time of opportunity.
The Boston Globe realizes the potential of metro Boston and Worcester’s air travel markets. We have created a special advertising buy which includes The Boston Globe and the Worcester Telegram & Gazette, central Massachusetts’ #1 newspaper, thus extending your reach throughout the Boston DMA market.
- We will link you with 1.2 million travel-minded daily readers
- The add on rate is "only" an additional $37 PCI on top of current Globe rates.
- As an added bonus, place one Boston Globe/Worcester T&G advertisement, receive a repeat ad in the T&G for FREE
There is no better time than now to take advantage of our special advertising packages and lure prospective air travelers east to Logan airport and your airline.
Source: 2007 Scarborough Research Release 2, Boston DMA
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