In a market rich with both travelers and destinations, Boston Globe Media brings together travel providers and those looking for their services, in a mix of print, online, and live environments. Award-winning travel writers set the tone for
Hotels, resorts, and other travel providers have learned, year after year, the value of combining print, online, and direct media to connect with their core audience and reach out to new prospects. Demographic targeting delivers messages to prospects modeled on any advertiser’s ideal buyer, in print, television, and online. Regional and local editions of The Boston Globe or Worcester Telegram & Gazette, as well as geographic targeting through Boston.com, can deliver advertising to likely prospects concentrated in specific areas. Behavioral targeting delivers messages to interested visitors as they move through Boston.com. The Travel sections of the Globe, the T&G, and Boston.com – along with the Explore New England sections – offer unsurpassed contextual targeting opportunities.
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