BOSTON.COM INTRODUCES “DEAL OF THE DAY”

For Immediate Release

Bob Powers, V.P. Communications and Public Affairs  617-929-2270  powers@globe.com

Boston, MA, 2009-10-14 - Boston.com announced today the launch of a new feature that offers its readers unprecedented deals on consumer products and activities in and around Boston. 

The “Deal of the Day” offers daily discounts - often at 50% or more - on Boston-area restaurants, arts and entertainment venues, health spas, and other local services and activities.  

“Our audience has been asking for more deals, shopping and value-related content from us,” said Bob Kempf, vice president of product and technology for Boston.com.  "We believe the Deal of the Day will serve that need nicely and couldn't come at a better time when our readers, like everyone else, are watching their budgets carefully."

Boston.com worked with BuyWithMe.com to create the “Deal of the Day” and is using its popular buying platform and collective buying power to offer consistently low prices.  Boston-based, with expertise in generating viral promotions for local merchants and consumers, BuyWithMe.com has seen firsthand how programs like “Deal of the Day” can quickly grow in popularity.  Josh Elwell, CEO of  BuyWithMe said,  “Our experience shows us that word of each deal spreads rapidly.  Users rush to share the deals with family and friends via e-mail and social media.” 

“Deal of the Day” will be anchored on the home page of Boston.com making it easy for consumers to check out that day’s bargain in the same place every day.  

The first offers will come from a selection of quality Boston businesses including ZOOTS, Grettacole Salon & Spa, Healthworks Fitness Centers, One World Cuisine, The Barbershop Lounge, and Maxwells 148.

To learn more about becoming a featured deal on Boston.com, call Boston.com sales at (617) 929-8648 or visit buywithme.com/boostyourbusiness/.  To see today’s deal please visit boston.com/deals.

About Boston.com:

Boston.com is one of the most visited regional portals in the U.S and is wholly owned by The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About BuyWithMe

BuyWithMe.com is a popular online buying network with live sites in Boston, Washington D.C., and San Diego.  Launched in May 2009 by a group of young, Boston-based entrepreneurs, the innovative platform offers unprecedented city-specific discounts by leveraging the power of group buying and social media.  BuyWithMe provides a "win-win" opportunity – consumers benefit from exclusive deals on the best their city has to offer, while local businesses attract droves of new and returning loyal customers.  For more information on BuywithMe.com, please contact Jessica Naddaff, Interim Chief Marketing Officer: 617-927-6620; jnaddaff@buywithme.com.