BOSTON GLOBE MEDIA LAUNCHES “BGM EXPERIENTIAL”

FOR IMMEDIATE RELEASE
Bob Powers, V.P. Communications & Public Affairs, 617-929-2270   powers@globe.com

Boston, MA, 2009-07-22 -

Boston Globe Media announced today the launch of a new business division that specializes in the creation and management of events and experiential marketing programs.  “BGM Experiential” will provide creative ways for services, retailers, and product brands to interact and make an emotional connection with customers. 

Many businesses rely on experiential marketing to add a personal dimension to their brand, and include it as an ongoing part of their media and marketing budgets.  Others use experiential tactics such as sampling, guerilla marketing, or events to launch a new product or service.  The BGM Experiential staff has expertise in all areas of this growing field from consulting to execution, including the management of complex consumer trade shows. 

BGM Experiential will focus on creating events within the greater Boston market, providing customized services to local businesses or national companies looking for a unique presence in Boston. 

“Boston Globe Media has a strong track record in creating events of all types and sizes,” said Sam Martin, chief advertising officer of Boston Globe Media, “BGM Experiential allows us to draw on our expertise and offer a new, stand-alone service to new customers looking for nontraditional marketing avenues.”

For more information about BGM Experiential, visit www.bgmexp.com or call Scott Halstead, director, client results at 617-929-2582, shalstead@globe.com.

Boston Globe Media is an integrated media group consisting of The Boston Globe, Boston.com, GlobeDirect and the Worcester Telegram & Gazette, and is wholly owned by The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.